La Solidaire is a solidarity run organized in Delémont, Switzerland with the aim of raising funds for an orphanage in Ecuador. Hundreds of runners participated in this race yesterday and many more came to the demonstration, despite the cold Swiss winter weather. We are proud to have contributed to this success by designing the print and digital promotion material for the race.
La Solidaire started in 2015 and this year the event committee decided to enhance its visual communication, making it more efficient and engaging. We worked closely with the committee to create a powerful visual identity, meaningful enough to mobilize more people for this great cause.
Images: Canal Alpha