As a creative agency specializing in the field of communication, including brand development, we create visual identity solutions from conception to implementation. After designing a new logo for the Moto Club Jurassien (MCJU), a club federating fans of two-wheeled motor sports in the Jura region, we created a graphic system for their posters, to help them inform and mobilise their public towards their events, using striking visuals.

Dynamic shapes, sharp angles and the combination of bold colours with black and white images differentiate the style of the posters, generating a strong visual impact. A hierarchical typographical composition, both in terms of colour and font size, makes possible to integrate all the necessary information while ensuring that it is understandable, without visually overloading the poster.

Moto Club Jurassien Poster Concept.
Moto Club Jurassien Poster Concept.
Moto Club Jurassien Poster Concept.
Moto Club Jurassien Poster Concept. Real poster. Trial Swiss Championship.